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Mazda Italia and Inghirami meet to celebrate Made in Italy
Discover the "Italian Excellence" Project
A Journey into Italian Excellence
Mazda Italia and Inghirami Company have joined forces for a unique project: "Eccellenze Italiane" (Italian Excellence) . A journey through tradition and innovation that celebrates the best of Made in Italy. This collaboration is born from the meeting of two companies that share profound values: attention to detail, a passion for design, and respect for craftsmanship.
With a 63-stop national tour, Mazda and Inghirami bring together fashion and motoring, engaging local artisans and businesses to create exclusive products that tell stories of excellence. Each event becomes an immersive experience, where sartorial elegance blends with the cutting-edge technology of Mazda vehicles, offering the public an authentic journey through creativity and innovation.
This journey is part of Mazda's broader commitment to promoting Italian excellence, uniting tradition and the future. The project culminated in a major national exhibition held at the Galleria delle Carrozze in Palazzo Medici Riccardi in Florence from June 12th to 24th.
Dialogue between Italian and Japanese culture
A press conference was held on June 11th in Florence in the Sala d'Arme , attended by Tommaso Inghirami , director of Inghirami Company, Roberto Pietrantonio, CEO of Mazda Italia, Satoshi Suzuki, Japanese ambassador to Italy, representatives of the Florence municipal administration, and representatives of the MUS.E. association. At the end, the ribbon-cutting ceremony for the exhibition took place in the Galleria delle Carrozze of Palazzo Medici Riccardi.
The Director of Inghirami Company stated: "By participating in this ambitious project, we did not simply want to unite two companies , but to bring together two cultures that, although geographically distant, share the same fundamental values : craftsmanship , the pursuit of perfection , and a passion passed down from generation to generation. Our proposal for the exhibition consists of a particularly valuable textile work : an emblematic shirt on which the master painter hand-painted his artistic depictions.
An exclusive artistic interpretation where art meets automotive design. Maestro Roberto Lanari of Sansepolcro has transformed this white shirt by Inghirami into a signature canvas , reinterpreting the Mazda logo and the iconic Cosmo line with his distinctive style. The work captures the essence of Japanese design through Tuscan pictorial sensibility , where every brushstroke tells the story of a legendary car and a brand that has made the rotary engine its distinctive signature.
One-of-a-kind piece, entirely hand-painted . A perfect marriage of Italian artistic tradition and Japanese automotive innovation.
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